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商品編號： 9-307-075 出版日期： 2007/01/04 作者姓名： Kirby, William C.;McFarlan, F. Warren;Manty, Tracy Yuen 商品類別： Entrepreneurship 商品規格： 22p 再版日期： 2008/12/17 地域： United States;China 產業： Internet services 個案年度： 2006 - 2006
商品敘述：
After graduating from Harvard Business School in June 2006, Ken Pao and Bill Li were ready to fully commit to the Internet start-up they had been working on since they first stepped foot on the business school campus. They moved to Beijing, rounded out their management team, received venture capital investment, developed joint-venture partnerships, and set key milestones to create a full-impact product launch for their social networking Web site catering to the college market. On the day of their launch, they faced a setback from China''s Ministry of Education and were forced back to square one. Discusses the pluses and minuses of partnering with China''s government ministries, the highs and lows of entrepreneurship, and the numerous opportunities available to entrepreneurship in China today.
涵蓋領域：
Internet marketing;Entrepreneurship;Internet;Business & government relations;Venture capital;Start-ups;Networking
相關資料：
Case Teaching Note, (5-311-057), 4p, by F. Warren McFarlan
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